1. Website Performance & SEO Optimization
How I improved website speed and technical SEO to create a faster and more search-engine-friendly website.
| Area | Before | After |
|---|---|---|
| Performance | 44 | 83 |
| SEO Score | 30 | 74 |
2. About the Project
Client: Shot By DvD
Project Type: Portfolio Photography
Services: Website Performance, SEO Optimization, Bug Fixes & Mobile Optimization
My Role: Website Optimization & Technical SEO
Project Duration: [1 Week / 7 Days]
3. The Problem
Before Optimization
- The website had a relatively high loading time.
- Large and unoptimized images were affecting website performance.
- Some SEO configurations were not properly optimized.
- Meta titles and descriptions required improvement.
- Several technical SEO issues needed to be addressed.
- Some UI and functionality issues were affecting the user experience.
- Mobile performance had room for further improvement.
- Important technical information was not fully optimized for search engines.
Before — PageSpeed Insights
After— PageSpeed Insights
04. What I Improved
After identifying the main issues, I worked through the website systematically instead of making random changes.
The improvements were divided into four main areas.
Image Optimization
- Reduced large image file sizes and optimized dimensions
- Used efficient formats and lazy loading where appropriate
- Optimized images for different screen sizes
Resource Optimization
- Optimized CSS, JavaScript, and other resources
- Reduced render-blocking resources and unnecessary assets
- Improved loading order and browser caching
Mobile Performance
- Focused on improving speed and responsiveness on mobile devices
- Ensured a smoother experience for smartphone users
05 — SEO Setup & Optimization
On-Page SEO
- Optimized page titles and meta descriptions
- Improved heading and content structure
- Added relevant image ALT text
- Improved internal linking and URL structure
Technical SEO
- Reviewed XML Sitemap and Robots.txt
- Improved canonical URLs and indexing settings
- Checked search engine accessibility
- Added structured data and Open Graph information where appropriate
Why This Matters
These improvements help search engines better understand the website, its pages, structure, and indexing requirements, creating a stronger technical SEO foundation.
6. User Experience Improvements
Performance and SEO are important, but the website also needs to be easy for real people to use.
I reviewed the main user journey:
Landing on the website → Viewing photography work → Learning about services → Exploring pages → Taking action / Contacting the business
Based on this review, I improved areas such as:
- Navigation
- Page structure
- Mobile usability
- Content visibility
- Buttons and links
- Visual consistency
- Loading experience
The goal was to make the website feel cleaner and easier to navigate.
7. Final Outcome
The Shot By DvD website went through a complete optimization process focused on:
Speed
SEO
Technical Health
Mobile Experience
Bug Fixes
User Experience
Instead of focusing on only one metric, the project improved the website from multiple perspectives.
The result is a cleaner, faster, and better-optimized website with a stronger technical foundation for future growth.
8. Client Feedback
Client Name: Shot By DvD
9. Want Similar Improvements for Your Website?
Is your website slow, difficult to find on Google, or full of technical issues?
I can help you:
Improve Website Speed
Make your website faster and improve its loading experience.
Fix Website Issues
Identify and resolve layout, responsive, and functionality problems.
Improve SEO
Build a cleaner technical and on-page SEO foundation.
Optimize Mobile Experience
Make your website easier to use across smartphones, tablets, and desktops.
Let’s Improve Your Website
Web Dream Agency
Website Developer & SEO Specialist
Email: contact@webdreamagency.com
Phone: +8801789872572
